Wednesday, 23 July 2014

Reusable Badges to Cut Down Marketing Costs



With many businesses trying to keep marketing costs down, reusable badges represent a flexible solution to a pressing current business problem. Products that combine high-performance style with re-usability enjoy the highest popularity. Click here for more details.

Low-cost for professional service

When a company chooses a reusable badge, the staff variations do not bring additional costs for extra resources. There is a one-time order that covers the full badge supply. Then, the same resources are adjusted or re-contextualized to new employees as the situation requires.

  • Style and design - reusable badges can very well look like permanent ones without any compromise on style and quality. The customer chooses from a wide variety of designs, colors and sizes to find the features that best match their business.
  • Materials – reusable badges may have molded recesses or lens covers where a card or a strip of tape is held securely behind a plastic transparent front. Companies usually prefer durable, unbreakable materials that are scratch-resistant so that a reusable badge does indeed remain reusable. 
  • Free services – providers of marketing supplies frequently offer free expert advice to help customers make the right choice of promotional or corporate products. As a courtesy for their clients, manufacturers provide all sorts of free materials: replacement tags, supplementary plastic covers, clips or even the software for label printing.

The versatility of reuse and the durability of permanence!

When they think of something ‘reusable’ lots of people imagine an object that has lost its original properties. Businesses that depend on the use of name badges or corporate badges, can’t afford to sacrifice the original look.

  • High quality plastic covers are required to achieve a polished look and feel. A crystal clear shatterproof lens cover ensures a good business image.
  • Various fastening systems are available for business badges: pins, magnets and clips. The company can select the design that best suits their business needs, budget and badge design.
  • The inserts for staff and board members can be changed as the situation requires within the company’s dynamics.

Business options for reusable badges

The wide availability of badge designers and producers allows for an extensive range of options. The procedure could be as simple as an Internet order or as complex as requesting several sample designs. 
The majority of suppliers provide a number of colors to choose from, as well as size and style variations. Customizations usually add up to the cost a bit. The marketer can request a quote based on their specific business needs and allow the supplier to come up with an offer.
Prices and discounts

  • There is usually a minimum order amount for reusable badges regardless of the level of customization.
  • Bulk orders get special discounts. If priced per unit, badges may seem quite expensive (i.e. $90 per piece), but if you order a full package of 20, you get them all for $75. The difference is indeed huge.
  • Dry-Erase name tags are the cheapest. They usually come in a limited number of variants as customers who order them do not need specific customization.

Long-term marketing planning often takes into account cost reduction for supplies. Why keep pouring money into company badges, when a single order can cover the needs for 10 years ahead? Contact us for more details.


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